Will Netflix win anime fans?

  • 13th Apr 2018
  • News

Netflix is muscling its way into the anime market. The leading internet entertainment service is spending much of its $8 billion budget on original anime films and new series.

Netflix has also struck partnerships with prominent studios such as Studio Bones (known for Soul Eater, My Hero Academia, Fullmetal Alchemist, and Mob Psycho 100) and Prominent I.G. (The End of Evangelion, Ghost in the Shell). What’s more, the deal with Prominent I.G. includes partnership with WIT Studio, its sister company (known for Attack on Titan, Haikyuu!!). Thanks to the agreement, the streaming service will co-produce anime content from all these three studios and stream it in 190 countries.


The Positives

Netflix debuted the series Castlevania in July 2017. Following its success, Netflix decided to expand its anime catalog. According to Taito Okiura, the director of anime, the service will deliver 30 new series by the end of 2018. Plans are also underway to produce a total of 80 original anime movies.

The anime community loves choice. From the already released Kakegurui and season 2 of Attack on Titan to the much-awaited One Punch Man Season 2, there’ll be plenty of high-quality anime offerings to go around.

Netflix is heavily investing in producing original content. This helps it overcome the challenges that come with regional licensing deals. Netflix has to pay up a licensing fee to air content that’s not exclusive to its platform. Once the license expires, the show will have to disappear, even if you’re not yet done watching it.

Competitors like Crunchyroll have a back catalog with unimpeachable depth. With the move to produce more new, exclusive content, Netflix is making quite a strong case for why more members of the anime fandom should embrace its platform. Such content will never disappear from its catalog.

Any die-hard fan of Japanese animation will tell you that anime is a broad genre. It can comprise romance, mystery, sports, or occult just to name a few. Netflix acknowledges that diversity and offers a range of anime types. It allows for more creative freedom.

According to Katsunori Shibata, an animator who worked as an episode director for Devilman Crybaby, the biggest difference between working for Netflix and other platforms is that the former has fewer restrictions, for example, on the use of flashing lights and the depictions of violence and sex. As a result, the streaming service offers more creativity and stylistic choices that fans wouldn’t see in a regular anime. His sentiments are echoed by Okiura, who helped produce Jojo’s Bizarre Adventure and Afro Samurai. Okiura states that the explicit eroticism and violence in Devilman Crybaby was only made possible by the artistic liberties of Netflix.

Anime consumers can’t get all the content they want from one source. They will probably sign for more than one service. The great variety and creativity on Netflix should convince a significant number of them to mark their calendars and renew their subscriptions.

Anime Fans Feeling Misunderstood

On the surface, Netflix seems to be a dream come true for anime fans. However, there are certain experiences on the platform that makes fans feel like the service doesn’t understand the anime scene.

Other anime streaming services offer simulcast programming. Netflix holds on to episodes of its shows until a season has been released, encouraging the binge-watching culture. It has also transferred this business model to its anime offerings. This hasn’t gone down well with the anime fans, many of whom prefer simulcast programming.

When Netflix purchased the exclusive right to Little Witch Academia in 2017, it held onto it until the full season had been aired. This move made many fans turn to torrents and pirate streaming sites. These were the only places the fans could access the shows while they were airing. Netflix also bought exclusive rights to Violet Evergarden. It’s airing once a week everywhere else except the United States. That makes fans have to choose between waiting for months for the release and pirating the show.

While not every fan opts for the illegal route, there’s another challenge that Netflix causes even to those that only consider the legal viewing options. Anime communities move on a little faster than other audiences. There are many new shows available to them, and as a result, the shelf life of a show is low. This implies that regardless of how popular a show is, it loses momentum quickly after it stops airing. Therefore, when Netflix buys exclusive rights to a particular show and holds on to it for months, fans may not necessarily wait for it. When it releases the show, it may never have the same reach it would have had if the show were simulcasted.


The Way Forward

Netflix has the resources to make excellent anime. While at the moment its approach may not be hugely beneficial to the dedicated anime fanbase, its possibilities to stamping its authority in this niche market are endless. The streaming service is still early in its anime voyage but can easily win over more fans by producing more content and adopting a more simulcast-friendly approach. Therefore, the fans that still haven’t joined the service should definitely keep an eye on it.

5 Ways to Market Anime Conventions

It is essential for a successful event professional to understand the use of strategic marketing plans because the events market is increasingly saturated. According to C. A. Preston, in the US alone there are more than 2500 music fests in a year while the UK hosts more than 70 beer festivals per year. With such high levels of overcrowding, a smart planner should not rely on the same attendees’ data base year in year out. If you are thinking of hosting Anime Conventions, how do you stand out?

Here are 5 ways to market Anime Conventions:


1.     Begin early

Attracting attendees to your anime conventions should start early in the planning process and not at the final stages. Set your goals early enough and create all the necessary awareness in good time. Some of the things to consider include:

  • Venue
  • Guests for example producers, distributors, artists, performers, and other industry figures
  • Panel questions and topics
  • Contests you may like to show for example costumes, art works, music, videos etc
  • Art shows displays

Pick the right dates and avoid clashes with major holidays or other events that are more preferred to yours. Consider an attractive site that attendees can also enjoy in the off-hours of the convention.

2.     Internet marketing

Websites, emails, search engine optimization as well as social media are all forms of internet marketing. Internet marketing can still be used alongside traditional types like radio, television, newspapers and magazines. You can conduct internet marketing for your anime conventions by hiring a Toronto SEO Agency that can also do website design as you will end up getting a best solution.

3.     Market at other events

Find out where you can get listings of events related to anime conventions and also dig to see who will be attending them. You can send emails or other communication to both the attendees and organizers to say you will be there with your anime creations. You can even set up interviews with various people you consider vital in the success of your convention. Be sure to interact at these events because you may create a new fan base each time you go.

4.     Content marketing

A lot of organizations and brands have adopted content marketing as a way to keep potential attendees interested and so should you. Content marketing is providing steady and relevant information to your target market round the clock. It could be in the form of blog posts, newsletters, podcasts etc. When you focus on providing such information through all possible channels, you can be assured of the success of your anime convention.

5.     Remarketing

Remarketing is an automated concept that was introduced by Google and is also being offered by Facebook and Twitter as well. It is one way of letting brands reach out to people who they have previously interacted with online. You can use it as marketing tool on your website by designing web banners that appear once a not-new visitor clicks on anything that touches on your convention. In this way, you spread awareness easily to an already existing audience.


Anime Conventions can be fun and the much needed exposure for many people in that industry. Your success will depend on how organized you are as well as what you have to offer.

Release of Title and Logo for the Prisma Illya’s Film

  • 28th Feb 2017
  • News

It has been announced that the title and logo for the upcoming film Gekijōban Fate are in place. The teaser for the movie is also expected to be released. The fourth television anime ended in the last year’s final quarter and the film was announced later on. The news has officially been announced via twitter account for Prisma Illya which is the anime series.

Fitness Gets Anime Fans Exercising

  • 14th Feb 2017
  • News

Japan has also been getting ready to participate in Olympic Games and because of this, it’s been trying to promote sports and healthy routine actively to make their anime fans more active and participative. Anime songs have been more of a fun thing as they inspire dancing. The fans can add up the costumes along with dancing and since karaoke is already one of the favorite Japanese past time the fans can be hyped up even more if the proper studios are provided for practice. These studios can be designed in accordance with the dancing needs. Flooring can make this dancing activity really smooth. For the ideas, we would like to add here that during our various visits to different Anime fan conventions, the flooring which was quite like original wood, locally known as laminate flooring – a type of hardwood flooring looked fantastic at the anime conventions. This type of flooring can easily be introduced to aforementioned studios.

News has it that Gō Takahashi will teach us how to do these dances in special outfits. These outfits are not the ones easily available in gyms.  Takahashi is the musician and a songwriter as well. He also plans to incorporate a backup exercise instructor named Sakura Asaaina. It is expected that the fun dance practices can make the anime fans more active towards the Olympic Games follow up.

SMAP Drama Pushes EVA To #2 Box Office Slot

  • 11th Sep 2007
  • News

The film adaptation of the local TV hit “Hero” has taken the Japanese boxoffice by storm, opening Saturday on a record-breaking 475 screens and earning 1.08 billion ($9.4 million) over the weekend. Distributor Toho said that about 750,000 people saw the big-screen debut of the Fuji Television Network series, but that figure might have been even higher had the country not been recovering from the impact of a major typhoon. With a per-screen average of $19,790, Toho predicts “Hero” will surpass 10 billion in earnings and has a chance of being the highest-earning title in Japan this year. “Pirates of the Caribbean: At World’s End” presently holds the top spot, with a gross of 11 billion. The film has benefited enormously from the presence of Takuya Kimura, a member of the popular boy band SMAP, who plays the lead role of unconventional public prosecutor Kohei Kuryu. “Hero” was initially a TV drama in 2001, quickly becoming the most-watched series in Japanese history, with an average viewer share of more than 34%. After a five-year break, Fuji resurrected the show in 2006 with a two-hour TV special, another big ratings success that paved the way for the movie version. Directed by Masayuki Suzuki, the title has already been snapped up in other Asian markets and there are high hopes that it will break into the U.S. and European markets as well. Kimura was in Cannes this year to promote the movie, which also will screen at the upcoming Pusan International Film Festival in South Korea. Source: The Hollywood Reporter Thanks To Daniel Zelter For The News.

Comic Yoshimoto Could Return

  • 10th Sep 2007
  • News

Although they are estimated to have lost between 2-300 million Yen on the project, publishers for manga comedy magazine Comic Yoshimoto have said they’ll pull back and examine the needs of comedy fans and examine a possible restart in the future. See our September 8th entry for background details.

Ookami to Koushinryou To Broadcast In Winter

  • 10th Sep 2007
  • News

First announced in August, the 12 episode anime TV adaptation of author Isuna Hasekura and illustrator Juu Ayakura’s light novel Ookami to Koushinryou has been scheduled to begin in winter 2008. A manga adaptation by Keito Koume will start serialization in Dengeki Maoh on September 27. The series has sold over 500,000 copies in Japan as of August, 2007. www.spicy-wolf.com

37 New Fall TV Series Scheduled

With the new Japanese fall anime TV season now locked in, it’s come to light that 37 series will comprise the schedule. The number is down 18 series on 2006 autumn season.