5 Ways to Market Anime Conventions

It is essential for a successful event professional to understand the use of strategic marketing plans because the events market is increasingly saturated. According to C. A. Preston, in the US alone there are more than 2500 music fests in a year while the UK hosts more than 70 beer festivals per year. With such high levels of overcrowding, a smart planner should not rely on the same attendees’ data base year in year out. If you are thinking of hosting Anime Conventions, how do you stand out?

Here are 5 ways to market Anime Conventions:


1.     Begin early

Attracting attendees to your anime conventions should start early in the planning process and not at the final stages. Set your goals early enough and create all the necessary awareness in good time. Some of the things to consider include:

  • Venue
  • Guests for example producers, distributors, artists, performers, and other industry figures
  • Panel questions and topics
  • Contests you may like to show for example costumes, art works, music, videos etc
  • Art shows displays

Pick the right dates and avoid clashes with major holidays or other events that are more preferred to yours. Consider an attractive site that attendees can also enjoy in the off-hours of the convention.

2.     Internet marketing

Websites, emails, search engine optimization as well as social media are all forms of internet marketing. Internet marketing can still be used alongside traditional types like radio, television, newspapers and magazines. You can conduct internet marketing for your anime conventions by hiring a Toronto SEO Agency that can also do website design as you will end up getting a best solution.

3.     Market at other events

Find out where you can get listings of events related to anime conventions and also dig to see who will be attending them. You can send emails or other communication to both the attendees and organizers to say you will be there with your anime creations. You can even set up interviews with various people you consider vital in the success of your convention. Be sure to interact at these events because you may create a new fan base each time you go.

4.     Content marketing

A lot of organizations and brands have adopted content marketing as a way to keep potential attendees interested and so should you. Content marketing is providing steady and relevant information to your target market round the clock. It could be in the form of blog posts, newsletters, podcasts etc. When you focus on providing such information through all possible channels, you can be assured of the success of your anime convention.

5.     Remarketing

Remarketing is an automated concept that was introduced by Google and is also being offered by Facebook and Twitter as well. It is one way of letting brands reach out to people who they have previously interacted with online. You can use it as marketing tool on your website by designing web banners that appear once a not-new visitor clicks on anything that touches on your convention. In this way, you spread awareness easily to an already existing audience.


Anime Conventions can be fun and the much needed exposure for many people in that industry. Your success will depend on how organized you are as well as what you have to offer.

Release of Title and Logo for the Prisma Illya’s Film

  • 28th Feb 2017
  • News

It has been announced that the title and logo for the upcoming film Gekijōban Fate are in place. The teaser for the movie is also expected to be released. The fourth television anime ended in the last year’s final quarter and the film was announced later on. The news has officially been announced via twitter account for Prisma Illya which is the anime series.

Fitness Gets Anime Fans Exercising

  • 14th Feb 2017
  • News

Japan has also been getting ready to participate in Olympic Games and because of this, it’s been trying to promote sports and healthy routine actively to make their anime fans more active and participative. Anime songs have been more of a fun thing as they inspire dancing. The fans can add up the costumes along with dancing and since karaoke is already one of the favorite Japanese past time the fans can be hyped up even more if the proper studios are provided for practice. These studios can be designed in accordance with the dancing needs. Flooring can make this dancing activity really smooth. For the ideas, we would like to add here that during our various visits to different Anime fan conventions, the flooring which was quite like original wood, locally known as laminate flooring – a type of hardwood flooring looked fantastic at the anime conventions. This type of flooring can easily be introduced to aforementioned studios.

News has it that Gō Takahashi will teach us how to do these dances in special outfits. These outfits are not the ones easily available in gyms.  Takahashi is the musician and a songwriter as well. He also plans to incorporate a backup exercise instructor named Sakura Asaaina. It is expected that the fun dance practices can make the anime fans more active towards the Olympic Games follow up.

SMAP Drama Pushes EVA To #2 Box Office Slot

  • 11th Sep 2007
  • News

The film adaptation of the local TV hit “Hero” has taken the Japanese boxoffice by storm, opening Saturday on a record-breaking 475 screens and earning 1.08 billion ($9.4 million) over the weekend. Distributor Toho said that about 750,000 people saw the big-screen debut of the Fuji Television Network series, but that figure might have been even higher had the country not been recovering from the impact of a major typhoon. With a per-screen average of $19,790, Toho predicts “Hero” will surpass 10 billion in earnings and has a chance of being the highest-earning title in Japan this year. “Pirates of the Caribbean: At World’s End” presently holds the top spot, with a gross of 11 billion. The film has benefited enormously from the presence of Takuya Kimura, a member of the popular boy band SMAP, who plays the lead role of unconventional public prosecutor Kohei Kuryu. “Hero” was initially a TV drama in 2001, quickly becoming the most-watched series in Japanese history, with an average viewer share of more than 34%. After a five-year break, Fuji resurrected the show in 2006 with a two-hour TV special, another big ratings success that paved the way for the movie version. Directed by Masayuki Suzuki, the title has already been snapped up in other Asian markets and there are high hopes that it will break into the U.S. and European markets as well. Kimura was in Cannes this year to promote the movie, which also will screen at the upcoming Pusan International Film Festival in South Korea. Source: The Hollywood Reporter Thanks To Daniel Zelter For The News.

Comic Yoshimoto Could Return

  • 10th Sep 2007
  • News

Although they are estimated to have lost between 2-300 million Yen on the project, publishers for manga comedy magazine Comic Yoshimoto have said they’ll pull back and examine the needs of comedy fans and examine a possible restart in the future. See our September 8th entry for background details.

Ookami to Koushinryou To Broadcast In Winter

  • 10th Sep 2007
  • News

First announced in August, the 12 episode anime TV adaptation of author Isuna Hasekura and illustrator Juu Ayakura’s light novel Ookami to Koushinryou has been scheduled to begin in winter 2008. A manga adaptation by Keito Koume will start serialization in Dengeki Maoh on September 27. The series has sold over 500,000 copies in Japan as of August, 2007. www.spicy-wolf.com

37 New Fall TV Series Scheduled

With the new Japanese fall anime TV season now locked in, it’s come to light that 37 series will comprise the schedule. The number is down 18 series on 2006 autumn season.

Animax Grand Prize Winner To Be Animated Professionally

All anime broadcaster Animax has announced the winner of its 6th Animax Grand Prize anime scenario competition. A two million Yen prize was awarded to Takamaga Hayato for his Takane No Jitensha which will be animated by A-1 Pictures in 2008. 3000 entries were received from across Asia, this was the first year the competition was open to the international audience.