Special Report: Tokyo Project Gathering In-Depth: Be Rockin'
DOWNLOAD: Be Rockin' English Windows Media Video TrailerBy Jonah Morgan
ANON PICTURES' production plan for Be Rockin' represented one of 3 surefire anime projects shown off at Tokyo Project Gathering 2006. The showings were held on Oct 22nd from 14:00 at the Auditorium in Roppongi Hills Mori Tower on the 49th Floor. In order, it was the 5th shown. ANON was seeking possible investment and distribution partners at the event. The fully digital musical animation will be produced in TV series format with a planned 26 30 minute episode run. Projected budget is 2.5 million US Dollars. Sales Point: "We know a faint remaining scent of 1960's. - That is called the golden age of rock - , though we were not born yet. The age had neither information nor things from now, but a piece of music which came from the sea made our mind rich. Be Rockin' puts something that is forgotten in our daily life ; such as wonderful magic, passion, love and peace on the spirit of rock, and it shouts to us. Will you regain not empty not empty realism but "rich visions" - "to believe from your heart" - once again? If you do it, you are sure to find a way to 'tomorrow' that we long for." Director: To Be Announced, Producer: Tadashi Matsuyama, Original Story: Tadashi Matsuyama, Screenplay: Masayuki Oiwa. Story Summary is as follows: He was happy whenever he had a guitar. Shun was an ordinary guitarist, the type who was likely to be found anywhere. He worked for a business company when he was 27 years old, but he still couldn't give up his dream to be a musician. One day he came across a mysterious woman, Kyoko, who proposed to form a new band and get him out of his current situation. Behind her back there was an expert guitarist, Terada, whom Shun respected. He admired Shun's undeveloped and hidden talent. Shun's mind was wavering between Kyoko with the great talent which he could not resist and his girlfriend Kaori who felt uneasy. All 3's feelings and relationships soon got complicated and fell at the mercy of the huge vibration of rock. Is Rock Alive Or Dead?
As with all the presentations, attendees were treated to a short trailer first off. Deep themes of a pure rock & roll story make themselves evident from the start. The 40 years between 2007 and 1967's Haight-Ashbury district / Francisco "Summer Of Love" pilgrimage is drawn in the opening statement. The animation is immediately recognizable as fully digital: 3D polygons cell shaded and colored in a way as to make them look similar to traditional 2D anime. The music itself seems integral to the overall plot, a wide variety of sounds from the different acts and elements of a love triangle are evident. Shun's struggle from amateur guitarist to actually finding his own unique "sound" are made known to viewers. The trailer ends with a bizarre cliffhanger. Kyoko makes a reference to wanting to start over and then collapses on stage (as the background transforms to a wash of psychedelic colors) to the shock of onlookers.
The lights went up, like with most of the presentations I couldn't gauge much of a crowd reaction to this project, everyone there seemed pretty stoney faced, indifferent and business oriented. Producer Tadashi Matsuyama took the podium and gave a short statement in Japanese. I arranged a private meeting with him on Wednesday, October 25th at TIFFCOM. We hit it off pretty well from the start, he asked if I was a musician because of the long hair. Indeed, long hair can tell you a lot about a person's lifestyle and help you establish a rapport with likeminded individuals (regardless of nationality) pretty quickly, and as it turned out, we both had long hair and shared a very special place in our heart for music. Tadashi made his passion and enthusiasm for music very clear to me, he's a guitarist himself today and supposedly one of the most knowledgeable music experts working in the Japan's budding CG industry.
The musical elements in Be Rockin' are obviously sourced by the eye a true rock and roller. The series subtitle reads "Dedicated To Woman Tone". Woman Tone is a term known to any experienced rock & roll guitarist, used to refer a distinct sound pioneered in the mid-late 1960's by Eric Clapton.
I asked about the extreme detail in the guitars the characters used. Matsuyama told me they are based on real models created by Japan's #1 guitar manufacturer Tokai. For the series, ANON acquired the actual rights to use the likenesses of some of the maker's models. Shun, the male lead appears to play a NLS70F VF. Some of Japan's top up and coming rock talent will participate in the soundtrack including Aisa, the rise 4 surprise, Dr. K and Fuzzy Control. The trailer also shows the sillouette of a mystery "Japanese Famous Charismatic Guitarist" who has accepted to participate. We'll end the mystery and tell you who he is: legendary Japanese Rock guitarist Hisato "Char" Takenaka. For a possible American release I was told the Japanese musicians may be substituted with well known US bands. I mentioned the growing popularity of Japanese music among American fans and told him they should consider keeping the Japanese acts in and giving it a shot.
Moving on to the animation's technical side, only 10 people will make up the total staff on the Be Rockin' project. This is in comparison to the 40 or 50 people you'd commonly find on an average contemporary anime TV series. This can be done in part because of the full 3DCG digital nature of the production. The plot will be a fairly mature one featuring older characters (in their late / mid 20's) than your typical anime. In closing, ANON seems well on it's way to making the show a reality. Interest was expressed from a number of corporate (and some American) quarters at TPG and in the following weeks. English speaking fans are encouraged to send in your comments to ANON through the official Be Rockin' website. If you wanna see this series, which carries the spirit of rock, in America sometime soon, bug your respective favorite company to pick it up or invest in the production!