Author and Producer Yasushi Akimoto has revealed plans that his novel (and soon film to be released October 27th) “Zou no Senaka” (The Back of an Elephant) will get an unprecedented cross-media promotion when it is soon adapted by 14 publishers. Plans are in the works to adapt the story to a picture book, radio, TV, drama, and animation as well. Koji Yakusho (Babel) will star in the movie to be directed by Satoshi Isaka. For the manga adaptations, Akimoto’s words will provide the story and script basis and leave the illustrations to the various publishers. Magazines “Chorus” (Shueisha), “BE-LOVE” (Kodansha) and “Young King” (Shonen Gahosha) have all been confirmed to run the comic. The plot centers on the love story of a 48-year-old white-collar worker diagnosed with lung cancer in the advanced stages who is given 6 months to live. The highly acclaimed text was originally serialized by Sankei Shimbun and published as a book in 2006. Akimoto lost his own father in 2004 and drew from that experience in this fiction.